Strategy, Editorial, Social, Interactive
There’s a natural relationship between vision and gaming, and Warby Parker and Kill Screen teamed up to unearth how exactly that connection can manifest in the real world. As partners, Kill Screen worked with Warby Parker to craft a bespoke videogame for use in digital and in stores, while also designing exclusive Kill Screen frames to celebrate the collaboration. We also teamed up on social and content strategy, culminating into an article series on vision during the week of launch.
The campaign generated over 8 million impressions.
“Kill Screen’s creative spirit aligns closely with our own—we both believe in beautiful design, unexpected moments, and not taking ourselves too seriously. On top of that, we love games, and they love glasses. Working with such a respected voice in the video game industry—and a company that understands the impact of incorporating art and culture into their medium—made our first foray into gaming a special one,” says Neil Blumenthal, Warby Parker co-CEO and co-founder.