IBM

IBM

Event Strategy, Editorial Direction

 
 

 IBM wanted to attract the next generation of young, agile start-up oriented developers to IBM’s annual PULSE conference in Las Vegas.

We developed a games vertical for dev@Pulse as part of a larger conference offering. We also curated a hands-on Oculus Rift arcade, and hosted developer-centric workshops like “An Intro to Game Design” and “Best Practices for Designing for the Oculus Rift”. Nearly 1,000 developers enjoyed our main-stage interviews with luminaries like Gears of War creator Cliff Bleszinski and Dan Connors, creator of the smash-hit iOS Walking Dead series.

Partner Agency: The Barbarian Group